6 REASONS WHY PEOPLE MIGHT HATE YOUR WEBSITE
Your organization’s website might be fully functional, enable customers to locate information and buy online, but that doesn’t mean it’s the best online solution for your brand. The sad truth is many entrepreneurs don’t realize their website isn’t quite fit for purpose.
If you’re reading this and wondering where you’ve gone wrong, the chances are high that you might not discover any problems unless someone points them out to you. The last thing you want to do is wait for that to happen and continue watching your online sales dwindle.
With that in mind, it’s worth checking out the following six common reasons that business websites suck and how to fix specific problems:
1. Your Website Takes Forever to Load
You may assume that all websites take a long time to load, even on a superfast Internet connection. However, that’s not the case at all. In fact, web pages should load at lightning speeds - even on relatively slow Internet connections.
If your website takes forever to load, it could be down to a few reasons. Firstly, your site design might contain lots of multimedia elements that have large file sizes. In such a scenario, a company like WEBX360 can redesign your site and optimize it for speed.
Secondly, the issue could be down to your web host. Some companies that offer cheap hosting packages usually offer resources on overloaded shared servers, resulting in a sub-prime performance for all websites hosted on them.
Note that slow-loading websites and blogs are bad news for SEO and will ultimately rank sites low in search engine results pages.
2. It’s Not Easy to Navigate
Most people that visit your website will undoubtedly have a fair idea of what content they wish to view. For example, customers might look at your product pages, while potential investors look at your corporate information.
If your website wasn’t organized in a logical way when it first got created or when it was last updated, your visitors will have a tough time finding the content they seek. For that reason alone, some of those people will simply avoid visiting your website in the future.
3. You Aren’t Promoting Your Credibility
As you can imagine, credibility is a big deal for consumers seeking information about retailers or companies that sell specific products and services. But, why is that a reason for people to hate your website, you might ask yourself?
The answer is simple: people are busy. If they’re comparing retailers or companies online, they want to know each is credible and reliable before deciding which one is deserving of their money!
That’s why it’s important to promote your brand’s credibility by posting up links to online review profiles, featuring customer testimonials, and even having some case studies that prove how your brand has helped past customers with similar problems in the past.
4. Your Content Doesn’t Make Much Sense
One golden rule of having a business website, or any site for that matter, is to ensure all content on the site makes sense. Sadly, some website owners consider their content an afterthought and seldom check it makes sense before publishing it.
You must ensure all pages on your site have relevant content, are easy to read, and are free from spelling and grammatical errors. You can use an online service like Grammarly to help if written English isn’t one of your strong points.
5. You Haven’t Got Any Explainer Videos
Have you ever noticed how explainer videos are located on product pages or even on “about” pages on the world’s most popular websites? The reason such websites have explainer videos is they help to capture the audience’s attention.
They do so because people don’t have to spend time reading lots of text or trying to make sense of images and diagrams, for example. Explainer videos help visualize products and see them demonstrated in real-life scenarios.
Thankfully, explainer videos aren’t hard or expensive to make, so if you’ve got an e-commerce website, for instance, it makes sense to have them so customers can understand how your products can meet their needs.
6. There Are Too Many Popups
Last but not least, if you have popup windows on your website, now is the time to ditch them. Firstly, popups are extremely annoying things to have on any site. Secondly, most modern browsers block popup windows.
Finally, popup windows just don’t make sense in the 21st century. If you’re using popups to grab people’s attention, find other ways to achieve that goal. Don’t leave your site visitors with several tabs in their web browsers!