4 TIPS FOR MAKING YOUR BUSINESS LOOK THE PART, EVEN IF YOU'RE JUST STARTING OUT
If you have just left your dull 9-5 to set up on your own, then firstly, congratulations! Taking that big leap into self-employment isn’t easy and takes a lot of courage to do so. When you are first starting out, it can be tough to ensure your business looks the part and can attract big-name clients. However, this run-through should help you to overcome that problem.
Impressive Offices
You might be able to work from home effectively but having prestige serviced offices is going to ensure your business really looks the part, even if you only tend to use them from time to time or exclusively to host client meetings. First impressions always count, and if you are based in a swanky high rise office building in the centre of an urban area, then your business is going to look particularly enterprising and impress those looking to partner or collaborate with you. Serviced offices don’t cost the earth either and a much cheaper than investing directly in real estate. So, if you really want to stand out, then why not see what the market has to offer?
Slick Website
Your website is essentially the front door to your business - so it needs to look seriously smart and slick. It’s so easy to do this yourself nowadays with sites like Wix turning this into a painless process for almost anyone with a bit of computer know-how. Make sure to stick with consistent, high-quality branding across the site, ensuring all logos and branded materials correspond to achieve a clean and consistent look that clients will be impressed by. Remember, it’s okay to fake it until you’ve made it by implementing the correct shopfront for your business that will make it look the part and win you some new business as a result.
Established Social Channels
Packing your social channels full of engaging and relevant business content is the trick here. Don’t launch an Instagram channel with just a single post, for example. It’s important to build up a bank of content before going live with any new social media venture so that your business looks well-establish and experienced in this particular marketplace. There’s nothing more offputting for potential clients than a Twitter account with only a handful of followers that hasn’t posted in six months. Make sure to stay on top of your socials and your business’ reputation will rise as a result.
Client Testimonials
Even if you only have a handful of clients at the moment, securing a testimonial from each of them is going to be really beneficial for your marketing and new business functions. Video references are always best as they tend to add a human touch that trumps any sort of written word. Potential clients will be impressed with a good selection of testimonials too and your business will instantly look the part, even if in reality you have only been working with these people for a matter of weeks or months.
Impressive Offices
You might be able to work from home effectively but having prestige serviced offices is going to ensure your business really looks the part, even if you only tend to use them from time to time or exclusively to host client meetings. First impressions always count, and if you are based in a swanky high rise office building in the centre of an urban area, then your business is going to look particularly enterprising and impress those looking to partner or collaborate with you. Serviced offices don’t cost the earth either and a much cheaper than investing directly in real estate. Remember to always check that business building insurance is in place. So, if you really want to stand out, then why not see what the market has to offer?