If you’ve ever wondered how businesses and influencers seem to effortlessly engage their audience on Instagram while generating passive income, let me let you in on a little secret: ManyChat Instagram automation system. ManyChat is a powerful tool for anyone looking to scale their social media engagement while freeing up time to focus on other aspects of their business.

In this blog post, I'll walk you through how I use ManyChat Instagram automation system to build stronger relationships with my audience, increase engagement, and generate passive income—all without sacrificing time or sanity.

Why ManyChat for Instagram?

We all know how essential it is to engage with your audience on social media. But Instagram, in particular, can be time-consuming. Between posting, replying to DMs, and managing comments, you're left with little time to focus on growing your business. This is where ManyChat comes in.

ManyChat allows you to automate conversations on Instagram through chatbots, which can handle everything from replying to messages, delivering lead magnets, and even selling products—all automatically. The beauty? Once it’s set up, it runs in the background like a well-oiled machine.

How I got started with ManyChat for Instagram

I first discovered ManyChat Instagram automation system when I noticed I was spending hours every week responding to the same types of DMs: inquiries about my products, FAQs, and requests for resources. It got overwhelming, and I needed a solution that would save time while improving engagement. I was launching a coaching program for Young Living business owners with a friend and she introduced me to Manychat: oh dear! I was amazed! I dived into the tool easily and loved it since then!

With its robust features, I was able to set up automated responses, deliver lead magnets instantly, and even set up a sales funnel—all through Instagram DMs.

Step-by-step guide to setting up ManyChat for Instagram automation

To help you visualize how I use ManyChat, I’ve broken it down into a step-by-step guide. You’ll be ready to automate your Instagram engagement and start generating passive income by the end of this post.

1. Connect your Instagram account to ManyChat

The first step is simple: you need to connect your Instagram account to ManyChat. This is as easy as heading to the ManyChat platform, selecting Instagram as your channel, and logging in through your Facebook Business account.

Once connected, ManyChat will allow you to build automation flows for your Instagram account, handling DMs, comments, and even stories.

2. Build automated DM flows

Once your Instagram is connected, it’s time to build your first automated flow. This flow will handle the repetitive tasks you're probably managing manually right now.

For example, I’ve set up a flow that responds to DMs with an automated welcome message, followed by a series of questions that help me understand the user’s needs. Based on their responses, I deliver relevant content or direct them to the products they’re most likely to be interested in.

Here’s an example of a simple flow:

Trigger: The user sends a DM saying "Help."
Bot response: "Hey there! How can I assist you? Type one of the following options: 1) Product Inquiry, 2) Free Resources, 3) Support."
User reply: 1, 2, or 3
Bot delivers the requested content: Whether it's sending a link to a product page, delivering a PDF guide, or offering customer support, the automation handles it instantly.

With this automation in place, I no longer have to manually respond to every DM, freeing up hours of my time each week.

3. Create an automated comment response

Another feature of ManyChat Instagram automations that has been a game-changer for me is the ability to automate responses to comments. Every time someone comments on a post, ManyChat can instantly send them a DM or reply to the comment with more information.

Here’s how I use it:

Increase Engagement: I encourage my followers to comment on a post with a keyword (e.g., “guide”), and when they do, ManyChat automatically sends them a free PDF guide through DM.
Build a Funnel: The follow-up message in their DM asks if they’d like to receive more resources or offers a discount code for a product. This creates a seamless transition from engagement to conversion.

This automation not only increases post engagement but also nurtures leads into potential customers—all on autopilot!

4. Deliver lead magnets instantly

One of the best ways I’ve found to build my email list and engage my audience is by offering free resources, or lead magnets. But manually delivering these resources can take time and effort.

With ManyChat, I’ve set up a system where followers simply send a DM or comment with a specific keyword, and ManyChat instantly sends them the lead magnet. This can be anything from a free PDF guide, an e-book, or a discount code for my products.

Not only does this provide instant value to my audience, but it also helps build my email list for future promotions and nurturing sequences.

5. Generate passive income with sales funnels

Here’s where things get exciting—using ManyChat to create sales funnels that drive passive income. I’ve built automated funnels that guide users through a journey from engagement to conversion.

For example:

Initial Engagement: A follower comments “ebook” on my post, triggering ManyChat to send them a link to download my free e-book.
Lead Nurturing: After the download, ManyChat sends a follow-up message offering related paid resources or products. It might say, “If you enjoyed the e-book, you’ll love this exclusive course I offer.”
Conversion: The user is directed to a checkout page, and if they make a purchase, I generate income—all through an automated flow that runs 24/7.

This process has become a key driver of passive income for my business, as the entire funnel operates automatically without requiring manual intervention.

Tips for success using ManyChat on Instagram

Using ManyChat effectively requires some fine-tuning. Here are my top tips to help you make the most out of your Instagram automation:

Start Small and Test: When I first set up ManyChat, I kept it simple—just an automated DM reply and a few comment responses. Once I saw what worked, I expanded my automation flows.
Track Your Metrics: Use ManyChat’s analytics dashboard to see what’s working and where improvements can be made. I closely monitor open rates, click-through rates, and conversion metrics to continuously improve my funnels.
Be Human, Even When Automating: Automation doesn’t have to feel robotic. Use friendly, conversational language in your messages to keep your audience engaged and feeling like they’re chatting with a real person.

How ManyChat has transformed my business

Since implementing ManyChat Instagram automation, I’ve not only saved countless hours each week, but I’ve also seen a significant increase in engagement and revenue. By automating the repetitive tasks, I’ve been able to focus on creating content, growing my audience, and developing new products.

With the ability to automate everything from customer service to sales, ManyChat has become an indispensable part of my business strategy. And the best part? The income generated through these automated funnels continues to grow, making it a true passive income stream.

Wrapping it up: start automating with ManyChat today!

If you’re ready to scale your engagement and generate passive income on Instagram, it’s time to start using ManyChat Instagram automation. With easy-to-implement features like automated DMs, comment replies, and sales funnels, you can take your Instagram game to the next level.

Interested in getting started? Sign up for ManyChat and check out my custom ManyChat templates to kick-start your automation journey today!

How I use ManyChat for passive income as a blogger