WHY SHOULD YOU CONSIDER USING AN INFLUENCER MARKETING AGENCY
What Is the Need for Marketing Agencies and How Can They Help Brands Perform Well on Social Media?
The use of social media influencers has become increasingly ingrained in the minds of social media users over the past several years. From using hashtags, demonstrations, well positioned, well lit photographs, social media influencers have the undeniable power to help brands to reach their target demographic in a simple post.
The success or failure of a social media campaign can be put into several steps and decisions, all of which build upon the last. They are full of variables, and can become complicated to manage- particularly if there are several simultaneous campaigns happening.
However, by using marketing agencies, you can use them to create value to your campaigns by using the complicated elements of a successful campaign to the great advantage of your brand. Your marketing agency will help to produce results through fine tuning, ensuring that your campaigns remain high performing while keeping the workload reasonably light.
What Do Influencer Marketing Agencies Do for Brands?
Influencer Marketing Agencies take a lot of the complicated work out of brand advertising campaigns on social media. Here are some of the things they do to ensure a brand’s overall success:
1) Sourcing Influencers
If you visit unrulyagency.com, you’ll see that the main function of most agencies is to discover influencers and do background checks on them to ensure that they will be a good fit for a brand to work with, as well as checking their engagement metrics and that they’d be effective in creating the quality content needed for brands.
2) Structuring Campaigns
Social media campaigns need to be tailored to a specific target audience in the best way possible. Agencies can help brands to determine the brand’s intended audience and select the ideal social channels to ensure that the campaign’s message reaches the intended audience.
They will also work on publishing schedules, and making sure that influencer assets are used effectively to get the best results possible.
3) Campaign Briefs
An essential part of the collaborative process between brands and influencers is the project brief. They give creative guidance, giving key points and goals for the campaign. Agency assistance in drawing up the advertising project brief will help to make the efforts more effective.
4) Reading the Small Print
One critical part of an agent’s work as part of a social media campaign is to make sure that all the details are handled perfectly. That means discussing and negotiating rates, contracts, quality and compliance with legal regulations, and campaign reporting back to brands about the overall success, specifically outlining the degree to which the campaign provides value and insight to a brand--even when that specific campaign is over.
The bottom line is not only do agencies handle a lot of the legwork for brands, but they also create value by making campaigns more effective for both brands and influencers. They have built up knowledge over hundreds or thousands of campaigns working with a wide range of influencers and brands to create results that are measurable, scalable, and that create a valuable insight to brands and other marketers.